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Who is LUAP

MODEST BEGINNINGS

The Life Underwriters Association of the Philippines (LUAP) was established by a handful of individuals from different life insurance companies in February 1984 as a response to the growing need for life underwriters in the Philippines to professionalize and distinguish themselves through training, education, and personal development.

In a year prior to its establishment, efforts to form the association gained momentum through the determination and passion for the industry by its notable founders, Mrs. Avelina de Jesus, Mr. Orlando Javier, and Mr. Gonzalo B. Cruz.

TOGETHER FOR A COMMON CAUSE

As LUAP slowly took its place in the Philippine life insurance landscape, it attracted the volunteering spirit of movers and shakers of the industry such as Ms.Lourdes Del Mundo, Mr. Ricardo Aguila, Mr. Cesar Reyes, Mr. Gregorio Tongko, Mr. Antonio Ignacio, Ms. Tedia Camarillo, Ms. Purificacion Lozare and Mr. Raphael Pacquing. With likeminded individuals working together in this organization, LUAP was subsequently registered with the Securities and Exchange Commission in March 1984.

A SYMBOL OF STRENGTH, VALUE, AND SUCCESS

The current LUAP logo was designed by Mr. Fernando “Ding” Acoymo, an enthusiastic volunteer and member of LUAP, intended to symbolize the values that should be embraced by every life underwriter. The logo’s backdrop has the eagle as a symbol of strength, success, and the ambition to soar high. The two eagle heads looking at opposite directions symbolize vigilance and discernment between right and wrong. The eight claws of the eagle outlined in the logo represent the LUA Code of Ethics embodying the common ideas of the organizers. The colors of the logo are blue which symbolizes service and security, and gold which represents productivity and prosperity for all, and white signifying purity of motives and intentions.

CHANGING THE GAME

Fast-forward to the era of smartphones, reality shows, and social media, LUAP became part of the highly dynamic landscape of the life insurance industry as well as the society.

In 2013, under the Presidency of Ms.Arlyn Tan, LUAP hosted the 14th Asia Pacific Life Insurance Congress. This was the 2nd time that APLIC was held in Manila with Ms. Nenette Aseniero as the 14th APLIC Chairman. In 2014, under the leadership of Ms. Ms. Cecilia de Mesa, the industry saw the first Voice of LUAP, a contest that showcased the vocal talents of advisors representing different insurance companies. Under the helm of Ms. Janette Tan Lee in 2015, LUAP sought to bring value to its members by coming up with SMS: Sales Mastery Series which became a platform of best practices shared by different advisors and leaders in the industry. It was also the same year when the Fellow Chartered Financial Practitioners (FChFP) program was first offered to provide continuous education and professionalism to the Filipino financial advisor. LUAP also started its Corporate Social Responsibility (CSR) program, “LUAP Gives Back.”

The 32nd Anniversary of LUAP in 2016 brought the biggest membership of over 6,000 people nationwide under the leadership of Mr. Emmanuel Paras. To celebrate the 32nd anniversary, the LUAP Membership Fee was reduced from Php1200 to Php320 to make the membership attractive and accessible to rookies and seasoned members alike.

To make its impact felt by the industry and in the community, LUAP, under the leadership of Ms. Sherry Ong, in 2017 launched its first short film, “Umaga”, a story of a real life insurance beneficiary. The 10th Philippine Life Insurance Congress (PLIC) was also held on that same year.

BIGGER AND BETTER

Under the leadership of Ms. Angela Gaw-Flores, 2018 saw the widest reach of LUAP in the industry as evidenced by the most attended PLIC and MDRT echoing event with more than 1,000 registrants. It was also the first time the PLIC was held at the biggest entertainment center in the Philippines, Okada Manila. ACE Awardees
and MDRT members were also recognized on that night. To address the growing concern of poaching, LUAP came out with Unit 2005, 20/F, Cityland 10 Tower 2, H.V. Dela Costa Street, Salcedo Village, Barangay Bel-Air, Makati City, Philippines Telephone Number: (02) 8813-6390 or (02) 8841-0478 | Email: admin@luap.com.ph or event@luap.com.ph it, “Mr. Poachie” which was shown during the LUAP General Assembly in December 2018. The video sought to provide awareness on ill effect of poaching in the industry.

Having gained strength and traction, LUAP under the leadership of Mr. Francis Nicole Serrano is poised to be more relevant than ever to its members and the industry as a whole through the programs lined up for 2019: the launching of the LUAP mobile app, the re-launch of the LUAP website, the celebration of the 35th Anniversary of
LUAP and the 12th Philippine Life Insurance Congress.

MOVING TOWARDS THE FUTURE

Our battle cry last 2020 is “RESILIENCE: BRAVING THE FUTURE TOGETHER” where we are rallying everyone with the mindset that we are the leaders and we are here to change the game despite the way this pandemic is shaping 2020.

LUAP truly has come a long way.

As the association’s founders passed on the baton, 33 Past Presidents have taken the wheel and accepted the challenge of bringing the association to
greater heights together with our very passionate Board of Trustees and active volunteers.

This year, as we celebrate the 36th LUAP Anniversary, let us relish the moments and remember how far we have become from our modest beginnings and as we continue moving and braving towards the future together.

Why be a LUAP Member?

Access

Get access to several learning opporutunities from topnotch speakers and industry practitioners to help you grow your business.

Community

Be a part of community that supports each other; expand your network with like-minded individuals.

Support

Support the different advocacies the association stands up for that aims to better the Life Insurance sales profession.

Give Back

Have a chance to share your blessings to the different charity organizations that LUAP supports.

2020 LUAP BOTs and Chapter Presidents

Mr. Willison Yu

National President

Ms. Christine Paula Duran

First Vice President

Ms. Karen Yulo

Second Vice President

Ms. Agnes H. Ng

National Secretary

Mr. John Michale Lau

National Treasurer

Ms. Christina Trinitas Maciba

Board of Trustee

Ms. Dawn Avigail Zoleta

Board of Trustee

Mr. Francis Navarro

Board of Trustee

Mr. Ian Cabanilla

Board of Trustee

Mr. Joshua Emmanuel Bayabo

Board of Trustee

Mr. Justin Anthony Aseron

Board of Trustee

Ms. Nonna Medina

Board of Trustee

Ms. Rachel Arimas

Board of Trustee

Ms. Unity Ong Tan Ka-Yang

Board of Trustee

Ms. Sharon Joy Ang

Board of Trustee

Messages

Mr. Willison Yu

2020 LUAP National President

Ladies and Gentlemen,

It is a great honor for me to welcome you all to the very first Philippine Life Insurance Virtual Convention – PLIC and MDRT Day Goes Online!

The idea of organizing this 3-day learning event stemmed from a series of discussions on how to support the Financial Advisors in these challenging times. Your LUAP Board, together with our brothers and sisters in MDRT MCC, thought best to provide you with tools that you can use to give yourselves that final push towards reaching your goals and aspirations for 2020.

We have gathered over 30 speakers from here and around the globe to inspire you, to motivate you, to provide you with best practices and strategies to finish the year on a high note. Through the next few days, our distinguished speakers will talk about the different aspects of Resilience and how showing grit through tough times had impacted the trajectory of their lives and profession. We hope these stories of breaking through challenges and coming out stronger will inspire you to face and conquer your own current challenges head on. Your success means a lot to us.

We hope you enjoy learning from some of the industry’s finest as much as we enjoyed making this happen for you. I wish you all continuous good health, an abundance of prosperity and I hope to see you all once again in our future events.

Stay safe and God Bless you all!

Message from luap past presidents

Ms. Avelina G. De Jesus

1984-1987 LUAP Past President

To the leaders and organizers of the 2020 Life Insurance Week. Your theme “Braving the Future Together” is a timely and brilliant approach to what Abraham Lincoln stated “You cannot escape the Responsibilities Tomorrow by Evading it Today.” . Your courage and effort now in holding this ‘”meeting of the minds” is a brilliant action that will guide, inspire decisions and direction to productive achievements. CONGRATULATIONS and thank you for giving all of us the HOPE and INSPIRATION. Mrs. Avelina DG. De Jesus Founding President LUAP

Message from luap past presidents

Ms. Lourdes Del Mundo

1989 LUAP Past President

First of all, thank you for acknowledging our message, and we’re glad to know that you still consider ourselves part of our organization.

Thank you for your kind leadership. CONGRATS!

Mr. Gregorio Tongko

1990 LUAP Past President

Greetings to my fellow LUAP members. Our association is already thirty six years old and still going strong because of the dedication of our officers and support of our members. 2020 is particularly challenging because of the pandemic but our board, led by President Willison Yu, rose up to the challenge by coming up with a Virtual convention. May God continue to bless our association.

Ms. Marilou Romero

1991 LUAP Past President

My warmest congratulations to the Board of the Life Underwriters Association of the Philippines (LUAP) and the MDRT Membership Communication Committee as you launch the first-ever Virtual Convention on October 7-9, 2020. Truly, this gathering is another opportunity to provide knowledges, skills, and tools to the financial advisors especially in this time of the pandemic to achieve their goals. This gathering is another opportunity to raise awareness on the value of protecting lives and enable our financial advisors to give their clients the values they truly deserve. Mabuhay tayong lahat!

Ms. Teresita Dada

1994 LUAP Past President

By getting involved with the LUAP, and keeping my membership to the MDRT, I remained inspired and motivated to stay in the life insurance business for more than 3 decades. I thank LUAP and MDRT MCC for putting up this Online Conference during this difficult and challenging times.This effort will give us the strength to move forward, grow and remain relevant. Congratulations and more power.

Ms. Remedios Viloria

1998 LUAP Past President

My warmest greetings and congratulations to the Life Underwriter Association of the Philippines (LUAP) and MDRT Membership Communication Committee (MDRT MCC) for undertaking the first ever virtual convention for the Insurance Professionals of the Philippines.

I truly acknowledge your effort and appreciate the hard work of both associations in providing timely knowledge, new skills and tools that will equip the Life Insurance Professionals of the country in facing the new normal? of doing the business.

I wish both organizations all the success in this endeavor and I am confident that all the attendees will find this virtual convention helpful and inspiring.

May God bless this event.

Ms. Remedios Armendi

2001 LUAP Past President

RESILIENCE – BRAVING THE FUTURE So how to do we define Resilience? After checking the definition from various dictionaries, we can sum it up to our ability to endure adversities and be able to bounce back from a difficult or challenging event/s. I guess all of you will agree with me that this is so far the most challenging phase in our lives. It is like entering a limbo where you sometimes feel you are far from being able to reach the “exit point” to get out of the situation you are in.
This is not our first time to experience a difficult situation. Although this is incomparable to our past experiences, it is still something that we all need to face. If being resilient is our ability to “bounce back” at a difficult situation, allow me to share with you some tips on how to cope in this challenging period in our lives: a. PLAN: I would advise that you keep a schedule of your activities for a week or for the succeeding quarters. Allocate a time for family, work, friends and “me” time. b. IMPLEMENT: There is a difference between planning and putting things into action. I usually rank my plans based on what is important to me at the moment. We all have our differences so what is important to me might not be that important to you. At the end of the
day, make sure that each day has been productive and you are able to do what you have originally planned that will benefit you and your family in the long run. c. ASSESS: Keep a balance life. Allocate a time for physical, social, emotional and spiritual well-being. Ensure also that your financial stability is monitored and will not be compromised in keeping a balance life. Stay Safe everyone!
REMEDIOS A. ARMENDI LUAP PRESIDENT 2001

Ms. Nenette Aseniero

2004 LUAP Past President

I have never seen an industry embrace crisis and change with as much grit and purpose as it would welcome innovation and reform. This is mirrored by the men and women of LUAP faced with the greatest challenge of the decade. For an industry that thrives on relationships and service, now deprived of face-to-face interaction and warm bodies, their response is

the steady word that would cross distance and space to inspire, educate, heal, calm and assure. Way to go LUAP! I am a proud member!

Ms. Teresita Perez

2005 LUAP Past President

Congratulations to Willison Yu and the whole LUAP Board. You have done a daunting job of creating a virtual convention!! So proud of you all and Im so happy to be a permanent member of LUAP. More blessings to all!!!

Ms. Rainelda Postrero

2006 LUAP Past President

Congratulations to the 2020 LUAP Board of Trustees, Officers and volunteers for staging this first ever virtual Philippine Life Insurance Congress. Continue to be an instrument in providing knowledge, skills and tools to the Life Insurance Professionals of our country to help and motivate them to reach their goals during these trying times. By working together, I believe that the best is yet to come and we can make 2020 our best year ever.

Mr. Stephen L. Ong - SVP & Chief Distribution Officer, Manulife

Mr. Stephen Ong

2008 LUAP Past President

PLIC has always been an event that I look forward to every year especially that the PLIC started during my term as LUAP President when then GAMA President, the late Nancy Espiritu thought of coming with an ambitious event. Meeting was held immediately with both of us together with then MDRT country chair Tessie Perez and convention chair Dodo Chuaunsu and we came up with a congress that was held at the PICC and the event was streamed live also in Cebu and Davao. This year will be another event that will happen for the first time and I’m proud of both the LUAP officers and MDRT officers led by President Willison Yu and Country Chair K-ly Yap for their resiliency in coming up with a virtual congress. Congratulations for another history in the making. We, the past presidents are proud of all of you.

Ms. Lorna Lao

2009 LUAP Past President

I would like to congratulate each and everyone involved in this first-ever Online Life Insurance Congress of the Philippines.

The theme Resillence – Braving The Future Together, brought about by LUAP and MDRT’s collaborative efforts, has a unique and valuable perspective to offer our colleagues during these challenging times as we adapt to the now normal.

Thank you for being more resilient and adaptable. More power!

Ms. Victoria Marcaida

2011 LUAP Past President

I wish to extend my warmest congratulations for the first-ever Online Life Insurance Congress of the Philippines, Resilience – Braving The Future Together.

In keeping with the emerging trends as we adapt to the now normal, am glad this convention will still focus on professional development and capability build up.

Kudos to the great men and women organizing this event. More power!

Ms. Natalia Ong

2012 LUAP Past President

Congratulations LUAP and MDRT MCC on your 1st ever Virtual Convention. No pandemic can stop your passion and commitment to your members and to deliver world class speakers and industry practitioners. Continuous learning is our armor to thrive in these trying times and I commend you both on leading your respective boards to come up with this convention. Cheers!

Ms. Janette T. Lee

2015 LUAP Past President

Congratulations to our very dependable, kindred-spirit Life Underwriters Association of the Philippines National President Mr. Willison Yu, to the equally dependable and amiable Million Dollar Round Table Membership Communication Community Country Chair Ms. Katrina Louise Yap and your supportive Board/Chair members for organizing this Virtual 2020 Philippine Life Insurance Convention and MDRT Day. The Pandemic will not be a hindrance to your objective of continuous education in order to enhance, develop and professionalize us, advisors in the field. Your heart to serve never failed the industry through the programs that you have done and the good Lord will always bless you in all your undertakings. Grateful to be benefiting from your good work and your toil. Looking forward to this Virtual Convention, the first in the life of LUAP and MDRT! Congratulations!

Mr. Emmanuel Paras

2016 LUAP Past President

Congratulations to LUAP & MDRT MCC for organizing the very first online life insurance congress! In this unprecedented year, an unprecedented event must be done, and this is exactly what you organized. We can now learn from the best in the country and the best in the world, without even stepping out of our homes. To our virtual attendees, thank you for investing your time and effort for this event, and be sure to take away ideas that you can apply immediately. Tough times don’t last, but tough people do…because of RESILIENCE! Happy learning!

Ms. Sherry L. Ong

2017 LUAP Past President

“An Investment in knowledge pays the best interest.” – Benjamin Franklin

Congratulations LUAP and MDRT MCC Philippines for the 1st Virtual Conference. I am sure that everyone is excited to learn from the experts in our profession. Your efforts in coming up with an event like this show your commitment to your members

Ms. Angela Gaw-Flores

2018 LUAP Past President

2020 is a banner year for the LIfe Underwriters Association of the Philippines as we see fresh faces in the board of trustees coming from the different life insurance companies. The momentum is at its height with the start of the successful sales clinic entitled 20/20 vision, looking forward for a year of positivity. This optimism continues in the midst of the lockdown. The sharing of best practices through the ECQ “Exchanging Concept in Quarantine” is a good initiative in keeping every advisor in touch.

Kudos to the 2020 board of trustees headed by Pres. Willison Yu and the rest of the team for embracing the new normal by providing the advisors unstoppable learnings via 2020 PLIC, with Resilience let us bravely face the future together!

Mr. Francis Nicole Serrano

Immediate Past President

I would like to commend the 2020 LUAP National Board and MDRT MCC for creating this first ever virtual convention. 2020 might be a challenging year for most financial advisors in the life insurance industry but to some this has paved the way for innovation. Having this event will inspire and uplift the spirits of our members and guests. Again, Congratulations to LUAP And MDRT MCC for making this event possible.